Cheree Boteler is a native Nevadan and a graduate of the University of Nevada, Reno.
She is a highly qualified marketing and business development professional with extensive experience in marketing and advertising principles, strategies, practices, implementation, communication and evaluation, business strategy, process improvement, contract negotiation and relationship networking. With over 20 years of leadership development and community engagement, Cheree has excellent relationships with colleagues, industry and community leaders, media and social influencers.
For 21 years, she worked in the Business/Economic Development department at NV Energy and was responsible for the development and content strategy for NV Energy’s Economic Development digital and print media. During her time there, she implemented Nevada’s first statewide GIS based database of industrial and office buildings and land (Nevada Site Locator). In her final years at NV Energy, she also served as the Unmanned Aircraft Systems (UAS) Project Manager. With the assistance of local, federal and private connections, her team successfully implemented UAS (drones) into NV Energy’s operations. Read more about this project via Women and Drones.
Cheree currently works as the Chief Marketing Officer at STEP2, a local non-profit with a mission to break the cycle of addiction in families.
She is the president of Hospitality Industry Partnerships (HIP), a non-profit formed with the mission to feed hospitality and service industry team members that are out of work or have been placed on reduced hours during the COVID-19 pandemic.
She is also the founder and managing owner of two Nevada brands:
- Opportunity Nevada, a collaborative marketing initiative with a purpose to promote Nevada businesses and brands.
- Hungry in Reno, a collaborative food and drink brand that provides the opportunity for Reno/Tahoe locals and visitors to become connected personally to the owners and chefs that are putting their heart and soul into Reno/Tahoe food and drinks.
In 2020, she launched Reno Restaurant Week, a week long event created to support and celebrate the food and drink community and to encourage locals and visitors to try new places during this week and, hopefully after having an excellent experience, revisit throughout the year.