Marketing is hard. Figuring out what is important is the hardest part. I’ve curated answers to some frequently asked questions that might be helpful.
This Q&A list is ALIVE. HA! What that means is this — I’ll be adding more content regularly, so come back often. AND … if your question isn’t listed here, send it to me! I’ll answer you directly and post the answer for others here.
Q: Why is blogging valuable?
A: You’ve heard the phrase “content is king” right? Blogging is an excellent way to keep content fresh for search engines and for your audience. What really gives a site authority and attracts viewers is frequently publishing valuable content. Blogs still serve as one of the most effective ways to communicate your content; however, it must be interesting, informative and engaging. Below are a few stats:
- HubSpot reports that marketers who prioritize blogging efforts are 13x more likely to see positive ROI.
- DemandMetric found that on average, companies with blogs produce 67% more leads per month than those without.
Q: How to find inspiration?
A: While you should NEVER steal another brand’s campaign piece for piece, the best marketers know that inspiration is crucial to creative thinking. For me, inspiration most often comes from observation & research.
If you are looking for inspiration, spend some time analyzing the strategies of your favorite brands. Why do you like them so much? What draws you in? What makes them exciting? Where are they most impactful? How is their website laid out? How are they using social media and mobile?
Don’t be afraid to go a little retro and head to the library to find some inspiration in vintage advertising books.
Anything that sparks an idea is fair game.
Q: How do I make my marketing message memorable?
A: All good marketers aspire to create memorable messages. While there are many ways to do this, below are two I have found to be most universal:
- Make It Distinct: making something distinct increases the likelihood that it will be better remembered.
- Play Off Mental Models*: ensure that your distinct message fits within known mental models* and then play off of them.
*A mental model is an explanation of someone’s thought process about how something works in the real world.